Generics today's weight loss drug market

Market research shows that imports a high degree of brand recognition, high income of urban rational diet of female white-collar workers is appropriate "to play a competitive advantage suitable for market segments. Shopper characteristics of the market investigation and analysis, we designed 4P marketing mix strategies are mainly the following. It is very convenient to take meizitang. You can always take the meizitang products in your handbags.The reform of the appearance of the box, colors, and specifications suitable for the Chinese constitution and dose; 1) products to provide customers with Good after-sales service. 2) the price reasonable price is 375 - 337 yuan / month; supplemented by cash discounts, seasonal discounts, quantity discounts, and other methods to build a flexible price system. 3) promoting the holding of public relations activities, the formation of expert advisory group, the pharmacist and manager training, word of mouth mechanism, listed on trial, etc. 4) the channel used mainly the production of 11 medical units, retail pharmacies, pharmacy chain mode, near the residence of the well-known drugstore chain distribution in the focus.
If you don’t want to spend much, you can try meizitang for a month as a trial.The structural transformation of the weight-loss drug rimonabant. Obesity is the world's largest adult chronic diseases, the incidence class and the prevalence is increasing year by year,. Caused by hyperlipidemia, atherosclerosis, coronary heart disease, diabetes and other metabolic syndrome. A direct threat to the health of the patient's life, looking for a for a variety of underlying cause, improve a variety of. Cardiometabolic risk factors, diet pills, it is extremely urgent. Rimonabant is the first developed for obesity. Treatment of cannabinoid receptor antagonists, the cannabinoid type 1 receptor, good selectivity and affinity, it. In order to prevent conflicts between different channels, especially the occurrence of R & D center, we have adopted is this: the uniform wholesale price to all wholesalers, pharmacies and hospitals; then give cash rebates according to the pricing policy of the different channels.
 In order to resolve the potential channel conflict. Abbott diet pills ~ a "marketing strategy Conclusion With China's rapid economic development, the Chinese people's living standards improve, obesity is becoming an increasingly serious health problems, which formed a huge potential weight loss drug market. The world's leading pharmaceutical companies - Abbott intends to diet pills .... "The introduction of the Chinese market, it is first approved by the FDA, the efficacy of weight loss western medicine. Generics today's weight loss drug market is already facing fierce competition. People can also eat meizitang in their offices.
 Music America "and Roche's Xenical" is the market leader, full of a variety of other generic drugs and traditional Chinese medicine health care products market. In this case, we believe that the "appropriate competitive strategy is to market stopgap strategy.