Monday, September 10, 2012

the formation of a few basic types

Needs are a very important factor in the market of meizitang. 052 025 471 reed four Chinese drug distribution channels, the basic types of reform and opening up, the basic pattern of China's pharmaceutical distribution channels are as follows: Figure 5. Drug distribution channel model based on this model, the formation of a few basic types.
 Eleven wholesale manufacturers of 11 medical units or retailers, this is a normal commercial distribution channels, production companies will be in a manner The product distribution into the local one or a few furniture of drug sales eligible to wholesalers, distribution of drugs to the hospital by the wholesaler, pharmacy sales behavior. OTC drugs pay more attention to the penetration of the pharmacy. Manufacturers eleven medical units, retail pharmacies, the pharmacy chain channels for a larger amount of drugs. Drug sales by pharmaceutical companies to medical units pharmacy, the retail business resale to consumers. People’s attitude towards meizitang is changing, too.
 The advantage is that producers and consumers to meet directly and to facilitate communication and sales information, in the economically more favorable. OTC medicines often use this mode, by the vendor and resident agencies of the drug directly to the drugs sent to the pharmacy, drug chains and other retail pharmacies, and then sold to consumers. (3) manufacturing enterprises-total dealer-wholesale enterprises 11 medical units or retailer which is the development of enterprises, often used mode of production-oriented enterprises and imported products, agents, producers are more willing to focus on R & D and production. People are rediscovering the social importance of meizitang.  meizitang products can be seen in urban areas all over the country.The patient's needs, preferences, income levels, geographical distribution, buying habits, etc., will be the smooth flow of operations of the marketing channels has important implications. Doctors and medical experts can be seen as a special kind of consumers, they often serve as opinion leaders of the groups of patients exist. Under normal circumstances, especially in the sales of prescription drugs, medication recommendations of doctors and medical experts can influence the behavior and habits of the patient's medication, and therefore doctors and medical experts is the "key person" in the pharmaceutical marketing.
 So doctors medical experts, patients constitute a group of consumers of pharmaceutical marketing. In marketing practice, the channels of decision-makers tend to ignore the consumer's channel membership, build channels and consumer behavior do not match, resulting in poor access to blocked circulation.

No comments:

Post a Comment